Gracious Commuting

Five characters were introduced as part of the Graciousness campaign

Launched in 2014 by LTA, the Thoughtful Bunch gently nudge commuters to spread graciousness to make journeys more pleasant amidst the daily rush.

The Thoughtful Bunch highlights the caring and considerate nature in all of us.

Stand-Up Stacey: Gives up her seat to those who need it more.
Move-In Martin: Moves in to make space so others can board.
Give-Way Glenda: Queues to one side of the door and lets others alight first.
Bag-Down Benny: Puts his bag down so others have more room.
Hush-Hush Hannah: Keeps her volume down so others enjoy a quieter ride.

They remind us about how we can make our daily commute more pleasant, be it looking up from our mobile phones, or taking our mind off work and the day’s task and pay attention to our surroundings when we’re on the train or bus.

Latest Happenings

Latest Happenings

The Thoughtful Bunch are back! On 17 March 2023, Mr Baey Yam Keng (Senior Parliamentary Secretary, Ministry of Sustainability and the Environment & Ministry of Transport) unveiled a set of new campaign visuals.

This year's theme invites you to celebrate the amazing feeling of being thoughtful through the five senses:

• Sight: We’ve given our Thoughtful Bunch a cool new update! Spot new vibrant and uplifting visuals installed at various public transport nodes such as MRT stations, inside trains, and on buses.

To accentuate the feel-good feeling of thoughtfulness, LTA collaborated with the Media Arts & Design Students from Singapore Polytechnic (SP) to add a whimsical and youthful spin to the Graciousness-themed train design. Catch the themed train running on North East Line (NEL) from 17 March to 11 May 2023!

• Hearing: Look forward to a selection of thoughtful tunes (with headphones, of course) meticulously curated by the Thoughtful Bunch themselves to brighten up your journey! Available soon on Spotify.

• Touch: #DidYouKnow that two of the Burger King Sundae cup designs were inspired by members of the public? Watch the inspiration behind the design!

• Taste and Smell: Come taste the sweetness of Graciousness with our first-ever LTA x Burger King Thoughtful Sundae! Available at all Burger King outlets from 21 March 2023, the Thoughtful Sundae will be served with specially designed cup sleeves featuring the Thoughtful Bunch. While stocks last.

Max & Robbie's Magical Train Ride!

Max & Robbie's Magical Train Ride!

We collaborated with preschool PCF Sparkletots students to co-create a storybook about graciousness on public transport. The children shared their ideas and stories and we brought them to life in a storybook!

Titled ‘Max & Robbie’s Magical Train Ride’, you can download the e-copy of the storybook here (PDF, 5.8MB) and join them on this thoughtful journey!

Watch how the collaboration with PCF Sparkletots children came to life!

Watch a special reading of the storybook by SPS Baey Yam Keng:

Get your Thoughtful Bunch Stickers Pack!

Get your Thoughtful Bunch Stickers Pack!

Add a hint of thoughtfulness to your daily conversations with The Thoughtful Bunch WhatsApp and Telegram stickers!

Click to download the stickers via WhatsApp and Telegram!

The stickers are also available on Instagram.

Bringing the Thoughtful Bunch and their messages into our everyday life

Bringing the Thoughtful Bunch and their messages into our everyday life

Besides reminding commuters to be gracious in public transport nodes, the Thoughtful Bunch also brought their messages into our everyday lives through a collaboration in 2017/2018 with Ya Kun Kaya Toast where they were featured on limited editions coffee cups. They also appeared on tote bags and in supermarkets in our 2019 collaboration with Peel Fresh to encourage commuters to start the day fresh with graciousness!

Bringing the Thoughtful Bunch to life!

In 2019, we also partnered the talented students of Nanyang Academy of Fine Arts (NAFA) to conceptualise trendy, new outfits for the Thoughtful Bunch. Taking inspiration from their everyday commute, the students’ styling philosophy conveys the notion that anyone can be a Stand-Up Stacey or a Move-In Martin and make a difference in our daily commute. Check out their creations below!

The Thoughtful Bunch designed by NAFA students

Left to Right: Bag-Down Benny, Stand-Up Stacey, Move-In Martin,
Hush-Hush Hannah and Give-Way Glenda

The thoughtful bunch mascots with persons dressed up as them

The Thoughtful Bunch also had their own music video with a catchy tune in 2019 to encourage fellow commuters to be gracious on their commute!

In Public Transport Nodes

In Public Transport Nodes

Catch our Thoughtful Bunch during your commute in our public transport nodes!

image of the Thoughtful Bunch posters in our train stations

Meet the Thoughtful Bunch!

Meet the Thoughtful Bunch!

Catch the Thoughtful Bunch live at Meet & Greet sessions.

In 2016, Give-Way Glenda and her jolly band of commuter friends had a fun day out entertaining the public in series of fun performances, contests and games at Marina Square. They were joined by actors Alaric Tay and Evelyn Tan. There was even a Thoughtful Bunch Look-alive contest, which showcased the imagination and creativity of commuters.

The Thoughtful Bunch started with Stand-Up Stacey, Move-In Martin and Give-Way Glenda. The other two characters Hush-Hush Hannah and Bag-Down Benny were crowd sourced from the public.
Love the Thoughtful Bunch? You can purchase their merchandise at Knackstop.